Yesterday at Geneva Motor Show, Italian luxury car maker Ferrari unveiled its new 1 million euro ($1.3 million) hybrid car “LaFerrari” equipped with iPad mini. The company also confirmed that it is now “in talks with Apple about broadening a partnership on in-car entertainment.”
LaFerrari is the very first four seated 12-cylinder equipped hybrid car with 949 horsepower via a 789-horsepower 6.3-liter V12 gasoline engine and a 160-horsepower electric motor. The car can gear up its speed to 62 mph under 3 seconds. Besides, the car has a top speed of 217 miles per hour. The car has two iPad minis in the back of the front seats to entertain back seated riders. The company will make only 499 LaFerrari.
However, at the Geneva Motor Show while LaFerrari was unveiled, Luca Cordero Di Montezemolo , Chairman of Ferrari announced that though the company has put two iPad minis in the back of the front seats to entertain rear seated passengers, the company is in talks with Apple about bringing more “in-car entertainment” inside the supercar.
Di Montezemolo mentioned that the company would be “more precise” about its partnership with Apple over the next few months. About the collaboration Di Montezemolo said, “We’re building cars, they build computers. But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”
Here is the full video of Di Montezemolo speaking at the Geneva motor show.