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3 Million Surface To Be Produced With Likelihood Of $199 Surface RT

Market researcher IDC has claimed that Microsoft is considerably planning for 3 million surface tablets among which few millions will be produced by 2012. The analyst also asserted of the strong possibility of a $199 Surface RT. Few days ago, Lenovo also confirmed about the $200 Surface RT. Subscription policy can also be imposed on Surface RT according to a former Microsoft manager Hal Berenson though IDC believes that is unlikely to be happened.


Surface RT will be incorporated with ARM processors with no Windows “legacy” software support whereas Microsoft Surface will be incorporated with Intel processors that runs on Windows 8 with “legacy” software support.

IDC analyst Bob O’Donnell in a phone interview with CNET said, “Probably a little over 3 million, both [Intel] x86 and ARM.” “If they build a few million units there’s no way they can sell it through Microsoft store only,” he said, referring to Microsoft’s current plan. “So I think that they’ll sell it through traditional retail also. You can’t build that many products without having a much wider distribution strategy. They just haven’t shared that [strategy] yet,” he said.

O’Donnell also asserted, “There could be two ways to get Surface. Buy it outright for, let’s say, $599. Or $199 for a two-year subscription and you can get X, Y, and Z — which, oh, by the way, works out to more than $599.”

Source: CNET

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