Apple has launched a new twitter account exclusively for its popular Mac and iOS App Stores.Apple already has Twitter accounts for iTunes Music, Movies, TV, Podcasts and Trailers, and Apple Executives Phil Schiller and Scott Forstall (who has yet to tweet) both have personal accounts. The iTunes Twitter accounts are “announce only” style accounts and generally only follow each other. Apple as a company has yet to get on Twitter, nor has it created accounts related to Mac.
@AppStore will feature new apps and share some exciting offers for twitter users, as the account’s first tweet explains.
Welcome to App Store on Twitter! Follow us to discover new apps, get exclusive offers, and share with friends. #appstore
The new App Store account lists its description as “Follow us for official App Store tweets including our featured apps, exclusive offers, and more.”Previous exclusivity announcements on the iTunes accounts simply advertised offers available to anyone in iTunes, rather than something unique for Twitter followers.
Currently, iTunes store support is limited to email, with a 24-hour response turnaround. Even companies with unfriendly reputations like AT&T and Comcast have faster response times for customer support via Twitter.
Overall, Apple so far hasn’t done much with social media such as iTunes and Facebook. Apple’s own foray into social media, Ping, is a desert.
Start following the @AppStore on twitter and get instant updates about exclusive offers.