On tuesday morning verizon has announced that it would offer the same $30 unlimited data plan for the iPhone as it offers for all of its other smartphones.But by afternoon the company updated its announcement and backpedaled, saying it would only offer the unlimited iPhone data plan “for a limited time.” Those who get in during the window will have unlimited data on their iPhones throughout the life of their Verizon contract.
It’s official: Verizon is going to offer iPhone buyers a $30 unlimited data plan. The carrier’s heir apparent and chief operating officer, Lowell McAdam, told us the news ahead of the companys meeting with investors.
“I’m not going to shoot myself in the foot,” he said. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said.
AT&T originally offered a $30 unlimited data plan for iPhone customers buy recently switched to a tiered pricing when the iPhone 4 was introduced. Moving to a 200MB plan at $15 per month and a 2GB plan at $25 per month with no option for an unlimited plan. For the average person 2GB is more than enough and is pretty much unlimited, but the fact that is has a cap limit scares some people. Customers that were already on the unlimited plan were grandfathered in, but they are no longer offering an unlimited data plan of any kind on the iPhone.
However, those who don’t have unlimited plans probably have contracts to break if they’re planning on moving anywhere, and Lowell did say that the offer is a limited time only type of affair; the COO admitted they’d be switching to a tiered plan in the near future.