Mitsubishi drops LCD HDTVs to focus on 73-inch and above sized displays with Sharp’s Quattron technology which adds discrete yellow to standard red, green, and blue (RGB) primary colors to improve TV color fidelity……
Mitsubishi Digital Electronics America, Inc. is restructuring the company and refocusing its business strategy to offer a wide range of visual solutions for large-screen devices.The goal is to reclaim our position as the large screen company. To that end, on the Audio Visual (AV) side of our business, we will manufacture and sell micro-display projection televisions (MDPTVs) and Laservue televisions in sizes 73-inch and above. On the Professional Visual Systems (PVS) side, the company will concentrate on projector sales, display wall, printers and large public display screens. It also plans to expand its PVS business to Central and South America.MDEA plans to exit the LCD-TV market entirely. Mitsubishi Digital Electronics America will reduce its workforce accordingly. Its offices in Ontario and Braselton will close. All services will relocate to Irvine, CA. Its factory in Mexicali, Mexico will reduce its workforce as well. The factory will continue to manufacture and assemble large-screen televisions. The company is evaluating its dealer network to match its new product offerings to appropriate distribution channels.
