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MWC 2012: Samsung Galaxy S II Wins The Best Smartphone Award

Mobile World Congress 2012 has been unveiling to the world some truly amazing works of technology. While that remains the limelight of the event, other events are also on the go side by side. For instance, GSMA has also announced the winners of the 17th Annual Global Mobile awards, at the event at Barcelona. The most notable announcement of the awards was that Samsung Galaxy S II beat Apple’s iPhone 4S to grab the best smartphone award.


It would be significant to note that last year, iPhone beat the rest of its contemporaries to bag the very same award. However, Samsung was able to scoop it away with its Galaxy S II. Samsung has also won the Device Manufacturer of the Year award, beating HTC who won the award last year. Clearly, Samsung has made improvements, both on its products and it’s reach, as is manifest in the results of the awards.

At the awards ceremony, the Chief Marketing Officer of GSMA said, “The 2012 Global Mobile Awards continue to showcase the greatest, most creative and innovative products and services driving the mobile ecosystem today and into the future. With a record number of high calibre entries this year, it is a significant achievement to have been honoured in today’s ceremony. The GSMA congratulates winners and commends all those taking part for raising the benchmark of contributions to mobile communications across the entire industry.”

Given below are the details of the rest of the awards and the corresponding winners:

Best Mobile App for Consumers
Winner: Rovio Entertainment Ltd. – Angry Birds Rio

Best Mobile App for Enterprise
Winner: Citrix Systems – Citrix Receiver

Judges Choice – Best Overall Mobile App
Winner: WhatsApp Inc. – WhatsApp

Most Innovative Mobile App
Winner: SwiftKey

Best Mobile Advertising & Marketing Campaign
Winner: Brandtone – Carling Black Label “Be the Coach”

Innovation in Mobile Advertising
Winner: Poken, the Leading CMS for NFC

Mobile Marketing & Advertising Agency of the Year
Winner: [am.o.bee]

Best Enterprise Mobile Service
Winner: Fiberlink – MaaS360

Best Consumer Mobile Service
Winner: Google – Google Maps for Android

Best Network Product or Solution for Serving Customers
Winner: Turkcell – Turkcell TiklaKonus

Best Product, Initiative or Service for Underserved Segments
Winner: Safaricom – Grundfos

Women Best Mobile Product or Service for Women in Emerging Markets
Winner: Etisalat, Qualcomm, D-Tree International and Great Connection Inc. – Etisalat Mobile Baby

Best Use of Mobile in Emergency or Humanitarian Situations
Winner: UBL Omni – transparent and efficient Cash Disbursement service after the 2009 IDPs Crisis and the 2010 Flood Crisis

The Green Mobile Award
Winner: Flexenclosure – E-site

Best Mobile Health Innovation
Winner: Etisalat, Qualcomm, D-Tree International and Great Connection Inc. – Etisalat Mobile Baby

Best Mobile Innovation for Education or Learning
Winner: OnPoint Digital – CellCast Solution

Best Mobile Innovation for Automotive, Transport or Utilities
Winner: Ford Motor Company Ltd. – Ford SYNC with Emergency Assistance

Best Mobile Money Innovation
Winner: Etisalat, MasterCard and Oberthur Technologies – Etisalat Commerce

Best Mobile Innovation for Publishing
Winner: Financial Times and Assanka – The Financial Times Web App

Best Smartphone
Winner: Samsung – Samsung Galaxy S II

Best Feature Phone or Entry Level Phone
Winner: Nokia – Nokia C3-00

Device Manufacturer of the Year
Winner: Samsung

Best Mobile Tablet
Winner: Apple – Apple iPad 2

Best Embedded Mobile Device (Non-Handsets)
Winner: AT&T – Garmin GTU 10

Best Mobile Broadband Technology
Winner: KT – KT’s Premium WiFi Solution

Best Infrastructure Technology
Winner: Alcatel-Lucent – lightRadio Network

Best Technology Breakthrough
Winner: Vodafone Group PLC – Quad Rate Technology: an evolved path doubling the efficiency of mobile voice

Best Cloud Based Technology
Winner: Appcelerator – Titanium Integrated Development Platform

Best Technology Product or Solution for Safeguarding and Empowering Customers
Winner: Cloudmark – Cloudmark Mobile Messaging Security Suite

GSMA Chairman’s Award
Joint winners: KDDI, NTT DOCOMO, INC. and SOFTBANK MOBILE

Government Leadership Award
Winner: Government of the Republic of Colombia

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