Vudu has started streaming movies to PCs over the web, it’s moving to the iPad as well but what is surprising is the decision to stream over the web and forego a dedicated app. This approach lets the Wal-mart-owned video delivery company avoid the restrictions of Apple’s app store and any additional fees. Vudu is eschewing a dedicated app for an in-browser experience, though you can add a button to the home screen of the Apple tablet to launch the site and from there you can stream over 20,000 different movies or TV episodes……………
Walmart announced the launch of VUDU for the iPad. VUDU, a leading subscription-free, video-on-demand movie service and wholly owned subsidiary of Walmart stores, has optimized the navigation experience of VUDU.com to enable millions of iPad owners to rent or buy entertainment content and then stream it easily through any iPad browser. iPad users can go to VUDU.com and browse through VUDU‘s library, which includes more than 20,000 blockbusters, Hollywood classics, independent films and TV episodes, then rent or purchase and watch them instantly. For one touch access to VUDU, customers can add a VUDU icon to their iPad desktops by clicking the “Add to Home Screen” button when on VUDU.com. “At Walmart, one of our key priorities is to provide one continuous experience for our customers to interact with our brand – whether that is in stores, online or from their mobile devices,” said Edward Lichty, general manager, VUDU. “VUDU’s launch on the iPad plays into that vision as we’re committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want.” Movies purchased and/or rented on the iPad can also be viewed on Walmart.com/VUDU, VUDU.com or on any VUDU-enabled consumer electronics device. VUDU is currently available on more than 300 consumer electronics devices including Internet-capable HDTVs, Blu-ray Disc players and the PlayStation 3 – more than any other pay-per-view service.
Instead of launching an iPad app for its video-streaming service Vudu, Walmart has launched an iPad-optimized website, bypassing the 30% cut in revenue that Apple takes from all in-app purchases. Customers can now browse, rent or watch a movie by launching the Vudu site on their iPads’ browsers. From the site, they can set up an app-style shortcut button on their homescreens for easy access.