Pinterest is the hot and happening thing in the social media right now. The social network is amassing millions of new users every month and is getting popular day by day. Not only that, the chief strength of Pinterest is marketing, with its pins and boards offering a very unique and effective method of advertising for the marketers.
A very interesting infographic by MDGadvertising now explores the marketing dimension of Pinterest and goes on to show how one can use this social network for marketing.
The infographic starts by showing how the population of females on Pinterest outdoes that of males and also about the age groups which are dominant on the social network. While younger folks haven’t taken to Pinterest yet, those in their middle ages have definitely taken a liking to the website.
Then exploring the question as to why a marketer should be on Pinterest, the animated infographic shows how from US alone, some 11,716,000 unique visitors were hitting Pinterest as of January 2012. That’s a huge audience that a prospective marketer would love to sell his/her pitch to. What is unique about Pinterest is that it is the fastest ever standalone site in the history of internet that has crossed the 10 million mark!
More interestingly, the referral traffic generated by Pinterest alone is lot more than that of G+, LinkedIn and YouTube combined. A number of prominent companies and brand are already on Pinterest, having thousands of followers. The infographic then goes on to show how to use Pinterest, how to Pin relevant objects and how to create boards of similarly-themed pins. In all, its an excellent introduction to the new hot cake of the social media.