Alex Chitu at Google Operating System shared, showing that Google was testing a new design concept for it search results page andBarry Schwartz is now reporting that Google is indeed testing infinite scroll of web results. If Google moves to this kind of user experience, it could be good news for sites that rank beyond the first page of search results and Google has confirmed it saying, Google is constantly experimenting with new features…………..
Google has confirmed that they are indeed testing a form of infinite scroll web search results and making it possible for every search result to be on your first page. The new pagination method has been spotted by a few people including Simply Zesty’s Niall Harbison and the new method allows you to simply click a show more button at the bottom of the search results to get an infinitely scrolling list of results. Google has already announced that it is spicing up its image search results with infinite search and now it looks to be testing it out on the main search page as well. It looks to be very similar to the video above, so Google may be rolling out the feature system-wide relatively soon. A Google spokesperson has confirmed the testing to Search Engine Land saying, “Google is constantly experimenting with new features.”