Price Of Twitter Promoted Trends Raised To $200,000 Per Day

Micro-blogging site Twitter‘s Promoted Trends feature allows advertisers promote their brands in the trending section of Twitter. Earlier, advertisers had to pay $150,000 per day to promote their brands in the trending section. Lately, Twitter has raised the price of Promoted Trends to $200,000 per day.

Twitter 'Promoted Trends'

The price hike went into effect earlier this year. Last year, the daily price of Promoted Trends was $1,50,000, but from this year buying a trend cost advertisers $200,000 per day, which is a 33 percent increase over the last year’s rate. Be noted, Twitter’s price of Promoted Trends in 2010 was $80,000 per day.

If Twitter sells one promoted Trend a day, then the new price schedule will bring $73 million in yearly revenues just from this source only. The move comes at a time when Twitter is preparing for an IPO as early as next year. To increase its valuation, the microblogging site needs to increase its revenue streams.

Source: CNET

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Anatol Rahman is the Editor at TheTechJournal. He loves complicated machineries, and crazy about robot and space. He likes cycling. Before joining TheTechJournal team, he worked in the telemarketing industry. You can catch him on Google+.

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