ShopSavvy 4, an all-new version of the popular ShopSavvy shopping app for iPhone users hits the iTunes Store. This marks the official start of the holiday shopping season for the millions of smartphone users who scan product barcodes to find the best deals on consumer electronics, toys, DVDs, video games and more. ShopSavvy’s 6.5 million users are expected to conduct more than 100 million scans between now and Christmas.ShopSavvy 4.0 is free and available worldwide exclusively through the App Store in the Utilities category. ShopSavvy 4 for Android, offering all the same features as the iPhone version, will be available by Black Friday.