After Money Losing In Q1, Logitech Reduce The price of Revue From $249 To $99 During Q2
Logitech Announces First Quarter Results for FY 2012, Company Takes $34M Q1 Charge for Planned Price Reduction on Logitech Revue. With an increase in Asia of 29 percent, an increase in the Americas of 1 percent, and a decrease in EMEA of 14 percent. OEM sales decreased by 16 percent. Logitech’s loss in Q1 was compounded by the significant impact of the decision to reduce the price of Logitech Revue from $249 to $99 during Q2. The action was taken with the goal of accelerating adoption of the Google TV platform by removing price as a barrier to broad consumer acceptance.
