The world fourth smartphone maker, HTC was severely affected by strong competition as well as by hostile economic climate and admitted significant sales drop. After Apple released the latest iPhone, HTC saw its sales dropping 30% in November, compared to October, from $1.46 billion to $1.03 billion.
For the Taiwanese smartphone manufacturer this November was worse than the same month of last year, when HTC managed to sell smartphones worth $1.27 billion. To make the matter worse, HTC had to revisit sales forecast for the fourth quarter and, for the first time in the last two years, the estimates were slashed by 23%. The pressure from strong competitors like Apple and Samsung pushed HTC to predict sales for the holiday season of this year of $3.4 billion, the same as in the fourth quarter of 2010.
HTC had the best performance on the smartphone market last year, in August, when the company reported sales of $1.56 billion, increased by 83.3% compared to the same month in the previous year. After this record in monthly sales, HTC announced acquiring mobile service provider Dashwire for $18.5 million.