Netflix Kills Qwikster DVD-By-Mail Rentals

Netflix reversed an unpopular decision to put its DVD video rental business on a separate website and rename it Qwikster, saying both DVD and online streaming services will stay on the same website and U.S. customers will continue to go to for streaming and DVD-by-mail rentals. Netflix posted the announcement of change in its plans on the corporate blog and also sent e-mails to its subscribers……………


Netflix Inc. said it will not rename its DVD-by-mail service and that its US members will continue to go to the Netflix website for both unlimited streaming and unlimited DVDs. Netflix said in a Sept. 18 blog post that its DVD by mail service would operate at Instead, U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand. “Consumers value the simplicity Netflix has always offered and we respect that,” said Netflix co-founder and CEO Reed Hastings. “There is a difference between moving quickly — which Netflix has done very well for years and moving too fast, which is what we did in this case.” Netflix informed its U.S. members in personal emails and a post on the Netflix Blog:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value our members, and we are committed to making Netflix the best place to get movies & TV shows.

Thank you.

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