Samsung, RealD announce licensing agreement for new LCD-based 3D panels, which promise to deliver full resolution HD images to each eye by integrating active shutter technology directly within an LCD. Samsung and RealD’s technology is an answer to the current, widespread use of active-shutter glasses with today’s 3D TVs and those glasses require batteries to operate and can be quite expensive, sequentially block out the left or right eye about 120 times per second to create the 3D effect. Samsung and RealD plan on licensing their technology to consumer electronics manufacturers and their technology will come to PC monitors first in early 2012 on 23- and 27-inch displays………
RealD Inc., a leading global licensor of 3D technologies and Samsung Electronics LCD Business announced that they have completed a license agreement to make available to consumer electronics manufacturers panels featuring a new jointly developed 3D display technology, which delivers full resolution 3D images to each eye utilizing RealD 3D cinema glasses. Introduced in January 2011 at CES, panels are expected to be available for PC monitors in 23-inch and 27-inch sizes by early 2012 and for TVs in 55-inch size after the commercialization of PC monitors. The availability of additional panel sizes and details about pricing are to be announced.“RealD and Samsung’s new displays look fantastic and represent the next step in 3D home entertainment,” said James Cameron, award winning motion picture director and a member of RealD’s board of directors. “Full resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home.”
Jointly developed by RealD and Samsung Electronics LCD Business, these advanced active technology 3D displays offer full resolution, high definition 3D video to each eye and are compatible with the same affordable, lightweight and comfortable 3D cinema eyewear used in RealD 3D-equipped motion picture theatres around the world. Unlike film patterned retarder (FPR) based 3D displays that cut resolution to each eye in half, this new display technology delivers full resolution, high definition 3D images to each eye by adopting active shutter technology on the display, resulting in a brighter, flicker-free, fully immersive 3D experience across a wide viewing angle.“3D displays should not compromise image quality by degrading resolution, it’s simply not the premium viewing experience consumers have come to expect from 3D,” said Bob Mayson, President of Consumer Electronics at RealD. “By working with Samsung to integrate active shutter technology on the panel, these displays deliver a full resolution 3D experience with the convenience and familiarity of RealD 3D cinema eyewear.”
“We have been developing this advanced active 3D display technology with RealD for a long time and look forward to introducing displays with full resolution to each eye and a wide viewing angle so audiences can experience content as it was intended to be seen,” said Wonkie Chang, President of Samsung Electronics LCD Business.RealD 3D display technology is being jointly developed by Samsung Electronics LCD Business and RealD based on RealD’s proprietary technology, which adopts characteristics from the company’s cinema system utilized in motion picture theatres around the world. The LCD based display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video that can be viewed through circularly polarized RealD 3D cinema eyewear. RealD 3D displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.RealD and Samsung LCD Business will be demonstrating RealD 3D display TVs, PC monitors and laptops in their booths at SID’s Display Week 2011, May 17-19, 2011, at the Los Angeles Convention Center.