Yahoo! started Livestand magazine app for iPad six months ago that draws on Yahoo! content from around the globe and presented it in a very visually appealing way. Livestand’s “digital shelves” were filled with beautifully presented articles, photos and videos used to brought that type of topics that people care about. On last Friday, Yahoo! announced that, it has killed the tablet magazine.
Livestand’s stunning publications were full of arts and culture, business and finance, entertainment, news and politics, photography, sports, travel and more. Photos, videos, graphics, and ads, were optimized for the iPad. The tablet magazine made its debut in last November but unfortunately it couldn’t attract a large audience similar to Flipboard’s.
The Livestand team broke the news yesterday via a blog post that the service will be discontinued. The team stated, “As announced during our most recent earnings call, we’ve decided to discontinue or consolidate a number of products across Yahoo!’s technology platforms over the course of 2012. . . . One of the first decisions we’ve made along these lines is to discontinue our personalized digital newsstand app, Livestand for iPad.” Yahoo is in the process of closing or combining about 50 services which didn’t receive the expected adoption by users.
The blog post also shaded light on Yahoo’s revival plans. Emphasizing the company’s renewed focus on mobile platforms the blog post also read, “We are pivoting to a mobile-products-first development model (check out Yahoo! Axis as a great example of this) and there’s no doubt that one of the biggest, if not THE biggest, priorities for us is to innovate for the mobile user, whether they’re using feature phones, smartphones or tablets – or iOS apps, Android apps or mobile web browsers, for that matter.”
Source : Yahoo!