At a keynote presentation at the GITEX conference in Dubai RIM Co-CEO Jim Balsillie unveiled BlackBerry Tag, a new social sharing service for BlackBerry users connect and share content and information. This new feature is expected an update for the Blackberry 7 operating system. The idea behind Blackberry Tag is iOS and Android users who use the “Bump” application for sharing anything. For those unfamiliar with Bump, it’s an app on iOS and Android that lets users share files between each other simply by “bumping” devices together, but while Bump uses a Bluetooth connection, Blackberry Tag will rely on the NFC technology that has been built into the latest Blackberry phones.
BlackBerry Tag can make the way of sharing very easy for BlackBerry Curve and Bold smartphone owners to share contacts, documents, web links, photos and other media content by bumping their handsets together. The service also allows BlackBerry Messenger integration, and users to add each other on the messaging service. Some latest BlackBerry smartphones will be able to take advantage of the feature, with BlackBerry Tag being supported by the new BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360/9370 smartphones.
BlackBerry Tag will be incorporated in the next OS 7 update. RIM announced plans to introduce Tag through APIs, for this developers also allowed to add this functionality to their own apps.