Apple has reportedly been at work on a full-fledged high-definition television set for years, but the company’s recent launch of Siri for the iPhone 4S is believed to be one of the final puzzle pieces necessary for Apple to launch its own TV and Jobs had reportedly been pushing engineers at Apple for years to develop a new interface for living room TVs. In new report Nick Bilton from The New York Times says that Apple is indeed working on a television product that could be publicly announced in late 2012, which released in early 2013 and Apple has quite a bit of work to do before the set is ready for prime time…………….

The recent release of Steve Jobs’ life story as told by Walter Isaacsson has revealed quite a few details of Apple’s future ventures, including their aspirations to enter the competitive connected TV market and the digitalization of television during the last 10-15 years has left TV fanatics spoilt for choice, allowing effortless searching and storage of shows for viewing at any time. But control via voice takes this luxury to a whole new level and Siri could end up making an even bigger impact in the home than on mobile devices. Siri-based TV has an air of James Bond in it and aside from just providing TV shows, movies and music videos, it is more than likely that web content could fall under Siri’s extensive umbrella. The technology is already there and with Apple’s incredible marketing prowess, it would take a brave skeptic to argue against a reformation of the way television is watched. Apple TV was labeled by Steve Jobs as more of a hobby than a serious product, but with the company’s TV endeavors looking set to take a more headstrong pathway in the coming 18 months, there’s certainly potential for Apple to spread it’s wings further than simply Macs and mobile devices. Nick Bilton writes:

The television project has been in the works for sometime. I first heard about Apple’s television plans over a year ago.

I immediately began snooping around, asking Apple employees and people close to the company if a full fledged Apple Television was in the works. Several people, all speaking on condition of anonymity for obvious reasons, told me that nothing was actively being built, but — and this was a big but — I was told repeatedly that Apple would eventually make a television. “Absolutely, it is a guaranteed product for Apple,” I was told by one individual. “Steve thinks the industry is totally broken.”

It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.

Of course this experience goes beyond just playing TV shows or the local news. As the line between television programming and Web content continues to erode, a Siri-powered television would become more necessary. You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.

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