Governments and companies worldwide are trying to eradicate online piracy. Media giants all over the globe are pressing for aggressive laws on piracy. The attempt to introduce SOPA and PIPA in the US marked the hostile mind-set of the entertainment industry toward online piracy. But attempts to curb online piracy through legislation have not been very successful yet. Some surveys have also indicated that people in different parts of the world have very little respect for intellectual property rights. The Australian Federation Against Copyright Theft seems to agree. According to the organization, online piracy is inevitable despite local and legal access to copyrighted materials.

While speaking at a University of Melbourne seminar, Neil Gane, managing director of the Australian Federation Against Copyright Theft, admitted that Australians will continue to download copyrighted material illegally. Question raises, Why? He explained that the Australian audience or viewers just can’t wait to see or hear some recent hot or buzzing or well attracted programs or items. Gane exemplified his statement with the popular TV series ‘Game of Thrones’. This popular TV series was aired in the US. About one week later, it was aired in the Australian TV’s. As people couldn’t hold their excitement to watch ‘Game of Thrones’, therefore they found they best way of watching it via downloading it.

According to Gane, AFACT stakeholders thought it unreasonable that pirates were unwilling to wait for the show to be aired in Australia. But the fact is, those who are downloading something, most of them don’t know that, whether they are downloading that from an authorized service provider or not. Most of the time, people don’t verify their downloading sources. This led them to involve illegal work and for this he/she could punished. Gane also mentioned that despite the availability of legal services, and discussions around further availability, data from Sycamore Research indicated that content pirates would continue to engage in illegal downloading because it is free.

However, according to a research result commissioned by the Intellectual Property Awareness Foundation (IPAF), researchers found that 86% of persistent downloaders and 74% of casual downloaders engaged in illegal downloading because of cost. They also found that, more than 75% of people were aware of legal downloading services.

John Stanton, chief executive officer of telecommunications industry group – Communications Alliance, agreed with Neil Gane. He mentioned that, there would always be some part of the population that would engage in illegal behavior simply because it was possible.

According to AFACT, with online piracy it costs rights holders $2.46 million per day in Australia and other film industry. Therefore, Stanton encouraged the industry to invest in a customer warning scheme. If people are warned when they are downloading something illegally, they would at least think before downloading that. He noted that warning notices that included the right information could yield a 70% compliance from users, potentially gaining the industry $1.4 million per day.

However, the film industry has so far proved reluctant to accept terms. Unless, amendment comes, this illegal downloading will continue. What do you think, Guys? If you have any suggestions about this amendment or want to say something, there’s a box below for you to write.

Source : ITNews

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