Google has been trying to bring a ‘social experience’ to Google search. It did so by integrating the Google+ accounts with its search so that you could see results from your G+ account in the Google search results. The feature was being called ‘Search Plus your world.’ However, it was severely criticized as a result because it chose not to integrate Facebook and Twitter in this ‘social search’ venture. Now, the second most used search engine, Bing is doing what Google didn’t.
With the increasingly greater significance of social media in our lives, it was only inevitable that search engines started integrating them in their results. Google pioneered it, but did it on a limited scale. Given the fact that Facebook and Twitter are the hubs of online social interactions, Google’s social search feature didn’t pick up.
Microsoft, naturally, saw the opportunity and has now integrated search results from Facebook and Twitter in the results of Bing. This can truly change the whole nature of search online. You can get relevant results to your Bing queries straight from your social networks. For instance, if you are looking for ‘roses’ and if someone in your Facebook contact list posted photos of roses a few days ago, you will be able to view them in Bing search results.
From now on, you may be able to view the right-hand column of your Bing search results filled with results directly pulled from your social networks. The sidebar is being titled ‘What Your Friends May Know.’ Right now, the results are being offered only from Facebook but Microsoft has plans of integrating all the prominent social networks in this new feature.
To make use of this new feature and be able to view search results from your Facebook profile, you will need to log into your Facebook account and install the Bing app. So far, the feature works excellently, displaying results from one’s Facebook profile. But the feature hasn’t been fully integrated, it seems, as some multi-words queries are not able to pull the relevant results from Facebook. But we do hope that in time, Microsoft will be able to offer this feature better and with support for multiple social networks.
News Courtesy: Mashable
Image Courtesy: Mashable