website statistics

Obama's data scientists and social media team made very intelligent use of Facebook and Twitter fans during the 2012 election campaign for him.
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

Social media marketing has gained a lot of traction in recent days. Advertisers can’t resist it given the fact that millions of users are hooked to social media sites. During elections, Obama’s social media team made use of Facebook to campaign for him, but it deployed a very intelligent marketing technique.


Obama

Riyad Ghani was the Chief Scientist of ‘Obama for America’ campaign and his team was tasked with managing the Facebook page of the campaign. Whereas his team was able to attract millions of users, it wasn’t just having the users that he looked forward to – rather, Ghani says, he wanted to prompt these fans to do something positive to support the campaign.

Rather than using generic Facebook ads for every user, Ghani reveals that his team utilized intelligent methods to determine what audience will see those ads. The target was to reach out to the friends of such users who were already Obama supporters.

To do so, they would try to determine which of these friends were likely to go on a walk, make a donation or indulge in any pro-Obama activity. The social media team would then target these contacts with the specific ads based on their interests, thus trying to make its advertisement customized for individual users.

The best part is that the team reached out to new users through existing fans. Fans of the page would reach out to their friends which, Ghani says, is a more trusted medium than reaching out new fans on their own.

According to him, the election campaign this year was hugely different from the last one. This time, the conventional modes of communications have proved futile in the face of growing social media. A huge portion of the youth can no longer be reached through landline but they are there on the social media.

The major problem that Ghani and his team faced was to reach out to these users. And reach out they did, by intelligently expanding their scope through the existing fans, a strategy which proved very successful in the long run.

Courtesy: GigaOm

Buy Cheapest Related Product From Amazon.com


Samsung Unveils “Premium Suite Upgrade” For Galaxy S III

Facebook Users May Lose The Ability To Vote On Future Changes
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On December 10, 2012(3 years, 6 months ago.)

You May Also Like:

What Do You Think?

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Are you annoyed by the split screen mode on the iPhone 6 Plus or 6s Plus? Check out this quick tutorial to turn off split screen feature.
If you could not wait to installed the iOS 10 beta version on you iPhone and now struggling for the errors, then this tutorial is for you.
Siri might not understand the question you asked. But you can use Siri by editing the text that you asked & it will give an updated answer.
Perhaps, you are new Apple user and you might have no idea how to change name of your iPhone. Check out this tutorial to change the name.
Check out this tutorial to lock Android phone using PIN code, Password or Pattern. Following the easy steps, you can secure your smartphone.
If you could not figure out yet, how to save and send GIF from your iPhone, then this tutorial is just for you.
Google released 'Ambient Display' feature with Android 5.x Lollipop. Check the tutorial to know how to turn off Android’s Ambient Display .
Have you recently got your 3D Touch iPhone 6s and struggling to delete apps? Go through the tutorial to learn how to delete or move the apps.
Just read this tutorial by yourself and from now on, we will show you, how you can make your iOS device read text loudly for you.
If you're still struggling to take selfie on iPhone then check it out to know how to take photos from far using iPhone's headset as a remote.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook