A number of airlines have been making use of different technological advancements to bolster their growth and to make their in-flight experience better. For instance, British Airways is now planning to run a Google search on its passengers ahead of the flight and then give them a personalize in-flight experience based on this information.
To give its passengers a more personalized experience, British Airways has plans of extracting the relevant information from Google.
According to the head of customer analysis at British Airways, Jo Boswell, “We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future.”
However, while this may turn out to be an excellent business move, others have also voiced their concerns over the privacy of the passengers. For instance, while British Airways may look up different information about a certain passenger, he or she may not want to have his/her information being accessed by the airline. And this raises different privacy-related concerns.
For instance, the director of privacy campaign group Big Brother Watch said, “If British Airways want more information about us they can ask us for it, rather than ignoring people’s privacy and storing data without us having any idea what data they are storing.”
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