It has been rumored in the past that Intel has plans of entering the Internet TV service arena. Now, TechCrunch reports that the chipmaker is finally on the verge of realizing these plans and will be rolling out this service to a limited number of cities ‘soon.’

TechCrunch cites that it has been able to obtain this credible information from a source within the video industry. Apparently, Intel plans on introducing its own set-top box which will run a whole host of content from multiple streaming services.

The rumors about such a service from Intel have been hitting the web since the start of this month. Back then, it was said that the company was apparently having difficulty in persuading content producers to partner with it. If that is indeed so, it shouldn’t come as a surprise since other, more competitive Internet TV services already command significant audiences.

Intel apparently intends to gain a foothold in the arena by offering some ambitious features which, it hopes, will win the hearts of the users. For instance, Intel will be offering users the ability to watch any programming aired during the last one month by any of the channels they subscribe to. However, it is not clear how Intel expects this to be a winning feature since others such as Dish Network already offer similar features.

Intel also hopes to pack its set-top box with new technology which would entice the advertisers. The set-top box, it is being said, will be able to dish out targeted ads using facial recognition technology. While it is unclear how Intel intends to do so, it can indeed win the hearts of the advertising industry if it indeed dishes out such a set-top box.

Source: TechCrunch

Courtesy: The Verge

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