PC sales have been taking a hit from the expanding mobile market for some time now. Hardware vendors have been finding it difficult to sustain their sales and profits due to this. It would now seem that even Apple’s Mac division is suffering as DigiTimes claims that Apple has altogether stopped placing orders for Mac components for now.
DigiTimes has somewhat of a mixed record in reporting accurate ‘inside news.’ In this case, the publication claims that it has received this information from Apple’s supply-chain partners. Apparently, Apple grossly misjudged the number of Mac sales it is going to pull off during the first half of the current year.
So when the sales took a nosedive, contrary to the company’s expectations, Apple decided to put down its foot on the orders of Mac components. Interestingly, the sources also cite that Apple hasn’t provided any shipment forecasts to its suppliers.
Moreover, these suppliers fear that given the present state of Mac sales, Apple may not place any more component orders for Mac machines until the end of May. The company made a bad decision when it decided to aggressively place orders at the end of 2012, hoping that it would be able to empty the inventories before soon. But that hope proved futile as the sales grew weak in 2013.
Although the PC industry has been on a downward spiral for a while now, Apple had been selling a fairly decent number of Macs every quarter. But this report, if proved correct, may depict that even Apple’s Mac division is being affected by the popularity of products such as iPad and iPhone.