website statistics
Microsoft giving up their Ad business. Read the detail news why the giant doing so.

Your Gadget shopping list for Holiday?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)

Microsoft has been among the very few companies which have voluntarily decided to go forth with the ‘Do Not Track’ feature. The company has made it a default feature in Internet Explorer 10, a decision that was highly praised and welcome by privacy advocates and many users. However, this decision may also spell doom for Microsoft’s advertisement division.

The problem, it seems, is that there was absolutely no communication between the ad division and the Windows division of the company. The Windows division of the company, naturally  under which most of the IE-10 related work and policies fell, made a decision. The decision was to make DNT a default feature on IE10.

The ad division, on the other hand, was absolutely unaware of it. Of course how else would they bring advertisers on board than by offering them certain viewership in return. But when the Windows division announced the DNT feature, this blew away the ad division since they had been kept in the dark and were suddenly taken by surprise.

According to an anonymous ad executive within Microsoft, “The decision was made with zero discussion or awareness by the Microsoft Advertising side of it. And yet by the same token the company has been putting them, forcing them, forward in front of the rest of the advertising world to back it, and that’s been tough.”

As a result of this discord, fractures can be seen emerging within Microsoft.  And if nothing is done to resolve them, the inevitable outcome would be, as is also being predicted by many tech analysts, that Microsoft may have to eventually abandon its online advertising division altogether, since it has run into big losses.

An official response from Microsoft in an email, addressing this issue, stated the following:

Multi-stakeholder discussions regarding the appropriate response to the DNT signal are ongoing and we look forward to continuing to participate in them. We believe a uniform industry-wide response is important in order to provide a consistent consumer experience across the web. As we announced in February, Microsoft Advertising intends to treat the do-not-track browser signal as an opt-out of behavioral advertising under the Digital Advertising Alliances self-regulatory program. Microsoft does not yet respond to the DNT signal, but we are actively working with other advertising industry leaders on what an implementation plan for DNT might look like, with a goal of announcing more details about our plans in the coming months.

Source: Business Insider

Buy Cheapest Related Product From

[Tips] How To Maximize Your Samsung Galaxy S3 Battery Life

Facebook Will Soon Launch Targeted Ads Based On The Apps Used
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On July 7, 2012(3 years, 4 months ago.)

You May Also Like:

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  

What Do You Think?

Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.

Recent Search

Recent Tutorials

Now you can set custom ringtones to individual skype contacts on android. It's easy to setup. Take a look.
Now you can install Microsoft's Cortana on Android devices. It's pretty easy to install. Follow the steps below, check the screenshot.
Want to install Android lollipop 5.0.2 on pc? This post is for you. It's pretty easy to install and run. Just take a look.
With our partnership with Mode Media, we just got a jump start. Here is our first story of hand picked curated content on Android Tutorials.
Want to change theme on android ? We will show you how to change theme on android. It will makes your phone looks like new and smart.
You can record your screen on android very easily. No root Required. All you have to need a pc and USB cable. Let's find out.
A simple tutorial on how-to block a phone number on Android device, without an external app. Its pretty easy and straight-forward. Take a look.
Here we will show how to take Screenshot on your Apple Watch.
For too many people, the realization that they need to back up their photos and videos only comes when they misplace or break their smartphones and lose everything. Here we a report on possible solution and best tools.
Not sure if you are aware that your Wi-Fi Router Or Modem could be hacked too. Here we found a quick tips, how to check if your Router or Modem is hacked.
Close You Have To Login
Login With »Login With TwitterLogin With Facebook