Microsoft giving up their Ad business. Read the detail news why the giant doing so.

What Specially You're Expecting From Apple In This WWDC?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

Microsoft has been among the very few companies which have voluntarily decided to go forth with the ‘Do Not Track’ feature. The company has made it a default feature in Internet Explorer 10, a decision that was highly praised and welcome by privacy advocates and many users. However, this decision may also spell doom for Microsoft’s advertisement division.


The problem, it seems, is that there was absolutely no communication between the ad division and the Windows division of the company. The Windows division of the company, naturally  under which most of the IE-10 related work and policies fell, made a decision. The decision was to make DNT a default feature on IE10.

The ad division, on the other hand, was absolutely unaware of it. Of course how else would they bring advertisers on board than by offering them certain viewership in return. But when the Windows division announced the DNT feature, this blew away the ad division since they had been kept in the dark and were suddenly taken by surprise.

According to an anonymous ad executive within Microsoft, “The decision was made with zero discussion or awareness by the Microsoft Advertising side of it. And yet by the same token the company has been putting them, forcing them, forward in front of the rest of the advertising world to back it, and that’s been tough.”

As a result of this discord, fractures can be seen emerging within Microsoft.  And if nothing is done to resolve them, the inevitable outcome would be, as is also being predicted by many tech analysts, that Microsoft may have to eventually abandon its online advertising division altogether, since it has run into big losses.

An official response from Microsoft in an email, addressing this issue, stated the following:

Multi-stakeholder discussions regarding the appropriate response to the DNT signal are ongoing and we look forward to continuing to participate in them. We believe a uniform industry-wide response is important in order to provide a consistent consumer experience across the web. As we announced in February, Microsoft Advertising intends to treat the do-not-track browser signal as an opt-out of behavioral advertising under the Digital Advertising Alliances self-regulatory program. Microsoft does not yet respond to the DNT signal, but we are actively working with other advertising industry leaders on what an implementation plan for DNT might look like, with a goal of announcing more details about our plans in the coming months.

Source: Business Insider

Buy Cheapest Related Product From Amazon.com


[Tips] How To Maximize Your Samsung Galaxy S3 Battery Life

Facebook Will Soon Launch Targeted Ads Based On The Apps Used
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On July 7, 2012(2 years, 0 months ago.)

Recent Products

Compare  
Buy Now | Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

Want to repair your memory card? It's very easy to fix corrupted or damaged memory card. In fact you can fix it by yourself.
Are you the one who is frustrated because of the speed of your Android device? No worries, the article will help you increase the speed of that device.
Lately, Google has updated its Google Docs. Now users can crop, rotate, and add borders to images in a document without leaving Google Docs.
Adobe CS products are not free, but the good news is you can now download Photoshop CS2 & all other CS2 product completely free and it's absolutely legal.
At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook