Yahoo has been trying to enhance the traffic reaching its website, which is one of its primary revenue streams. The company is already in a partnership with Microsoft and is now considering a search partnership with Facebook, inside sources claim.

According to these inside sources, currently both companies are discussing the terms of such a possible deal. Yahoo’s CEO, Marissa Mayer is trying to carve out a deal directly with Facebook COO Sheryl Sandberg. Neither of the two companies have divulged any official word on the proceedings of any such discussions so far.

We also don’t have much of a clue as to what the two web giants may be hoping to achieve through this deal. The sources who divulged the information claim, though, that both are planning a substantial collaboration based around web-based search.

In the event that such a deal is indeed reached by the two companies, Facebook will be entering a realm it has initially shied away from. The social network has a lot of pressure to bolster its annual revenue and the deal may help it bring more to the table.

It is also interesting to note that until quite recently, the two companies weren’t on very amicable terms and were embroiled in a patent dispute. The dispute was eventually settled in July this year. And if the fresh round of rumors is to be believed, the duo has come a long way ever since.

Source: The Sunday Telegraph

Courtesy: TechCrunch

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