GameStop Spawn Labs

Video game retail store chain GameStop announced that it has acquired streaming technology firm Spawn Labs and plans to acquire Stardock Systems Impulse subsidiary, a provider of digital distribution services.Streaming technology company and digital distribution platform further advances GameStop’s digital strategy and you might remember its HD-720 set-top box essentially a Slingbox for your game consoles hich we first checked out way back in 2009 and finally started shipping in early 2010…….


GameStop Corp. , the world’s largest multichannel video game retailer announced the acquisition of Spawn Labs, a streaming technology company. In addition, GameStop announced it has entered into an agreement to purchase Impulse, Inc., a subsidiary of Stardock Systems, Inc. and a leader in digital distribution. The Impulse acquisition is subject to customary closing conditions and is expected to close in May 2011.Spawn Labs, part of the GameStop network, brings patented technology and a talented team of technologists with unique game streaming and virtualization expertise. The Spawn Labs team will work closely with GameStop‘s existing group to develop GameStop‘s growing suite of digital game products and services.Once the Spawn Labs integration and testing on a new consumer interface is complete, users will have immediate access to a wide selection of high-definition video games on demand on any Internet-enabled device.


“Our customers are gaming in many locations and on many devices, and we need to deliver the same great immersive experience that they have come to expect,” said GameStop President Tony Bartel. “Spawn Labs and Impulse provide a customer-friendly and publisher-friendly way for us to accomplish this.”Impulse, Inc. provides a proven digital distribution platform that allows users to quickly and easily find their favorite games and download them to their Internet-connected devicJ. Paul Raines, chief executive officer of GameStop, said, “With these important acquisitions, we will continue to make appropriate investments related to our multichannel strategy. GameStop is uniquely positioned to be the leader in both the physical and digital gaming space.”For users, developers and publishers, Impulse will offer three specific components:


  • Impulse::Client – allows gamers to have instant access to a library of more than 1,100 games on day one as well as the ability to manage their game-related downloads and purchases.
  • Impulse::Reactor – provides content publishers customer friendly DRM and copy protection tools. It also allows developers to enable achievements, account management, friend lists, chat, multiplayer lobbies, and cloud storage within their games.
  • Impulse::Publisher – allows publishers to manage all aspects of their game with powerful real-time reporting and management tools.

Impulse, Inc. will remain an actively running business with full integration on anticipated within the next few months.Tony Bartel, president, and Shawn Freeman, senior vice president and general manager of digital for GameStop, will host a media conference call at 10 a.m. Central Time (11 a.m. Eastern Time) on Monday, April 4, 2011 to discuss the acquisitions. To access the conference call in number and accompanying passcode, media outlets and working journalists should email The conference call will be simulcast on the Internet at and will be archived on the website until April 29, 2011.

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