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EA has already published one title under the Need for Speed moniker this year, the publisher is ready to put forth another racing experience, but this time focus on an action-driven, exhilarating presentation. After announcing Need for Speed: The Run, the well-known game conglomerate posted a teaser trailer that gives players a glimpse into the emotion-driven experience that developer Black Box is attempting to achieve.

An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies.

In Need for Speed The Run, you’ll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared.

Jason DeLong Executive Producer at Electronic Arts, the publisher of The Run Said:

“we think that Need for Speed The Run is going to surprise people with its intense, thrilling story and big action feel. But the game would be nothing without hot cars and crazy-fast chases.”

The game is being developed under the cutting edge new engine Frostbite 2 which will also feature in Battlefield 3 from DICE (the developers of Battlefield 2, Mirror’s Edge and other fantastic games) which adds enormous improvements in graphics, the cars will look killer, the environments will look phenomenal due to this advance Frostbite 2 engine.

Check the Video Teaser video below.

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