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Nintendo Cuts DSi and DSi LL Prices

Japan’s Nintendo Co said on Wednesday it will cut the domestic prices of its DS handheld game consoles, slashing the price of one model by a fifth as it seeks to stimulate demand.

From June 19, Nintendo will be selling the DSi at a new reduced price of ¥15,000 ($165), accompanied by a more affordable DSi LL, which lands at ¥18,000 ($198). That will make the jumbo portable console cheaper than the regular-sized one costs today, while the whole effort seems clearly aimed at maintaining the market for Nintendo’s classical wares after it blows all our minds with its 3DS debut at E3 in a couple of weeks. We look forward to it, we just wish this price cut would go global — Europeans need love too, you know.

Update: We’ve also just learnt Nintendo is bringing out a trifecta of new color options for the Japanese LL: blue, yellow and green jumbo DSis will be available on June 19, right alongside the price trim. Come past the break to see the other two hues.



Source: Nintendo Japan

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