Video Game Sold for “a penny”

The fans of the popular video game Championship Manager are been offered a deal by the developer Eidos they can hardly resist. The game is on sale for only “a penny” with a £2.50 transaction fee until 10 September.

It is the first time that a pay-what- you-want model has been tried with videogames, said the developer.

UK rock band Radiohead used a similar sales strategy in 2007 with its album In Rainbows.

A survey found that nearly two-thirds of downloaders paid nothing for the album.

The new game will be available to download until 10 September, when the price will rise to £29.99.

Additional content for the game will be sold throughout the year, costing £5 for six updates.

“This is the first time an initiative like this has ever been tried in the videogames market,” said Roy Meredith of Eidos.

Get real time updates directly on you device, subscribe now.

You might also like