Yesterday, Zynga launched its first online “real money” games in the UK. The games – ZyngaPlusPoker and ZyngaPlusCasino – are being offered in collaboration with bwin.party, the world’s publicly traded online gambling company.
Zynga will launch social versions of real money games on Facebook and mobile in UK throughout 2013. And, Zynga won’t stop in UK only. “Our long term vision is to offer our players the next generation of real money games on multiple platforms in regulated markets worldwide,” wrote Zynga’s Chief revenue Officer in a blog post.
According to analysts, Zynga won’t see real contribution to the company’s finances over near-term from the dwin.party tie-up. “The most important takeaway is going to be the knowledge that Zynga can leverage [online gambling] for the US,” said James Cakmak, a financial analyst at the Telsey Advisory Group.
A few have also advised Zynga to be cautious, because of the nature of online gambling. “There is still a stigma attached to gambling where some users are more prone to spend more real (or virtual) money so some caution is needed from Zynga and users to make sure users don’t get into situations beyond their control,” said an industry analyst named Brian Blau who works at Gartner Research.
The investors have, however, taken the news positively. The company’s share prices surged nearly 15% on the day.