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Apple Finally introduced iPhone OS 4.0 at todays few min ago Apple Event. Steve Jobs unveiled OS 4.0 feature and opportunity. They are actually bringing iPad feeling into iPhone. Multi-tasking is the main talked and rumored feature. Jobs also introduce iAds, its built inside iPhone OS, we have no escape from it, but it’s not annoying like traditional ads, its interactive and its customized. Jobs also shown iBooks for iPhone, the most talked Apps of iPad. It’s also shows lots way to customise and organise your iPhone with Folder, group icon and many more. So basically they are giving people feel of iPad in iPhone. Still iPad is a catch for its price and speed(Famous A4 Processor) and big screen with better Visual quality.

Main Shown Feature:

#Multitasking
Steve Jobs said at the event, “we weren’t first to the party, but we’re gonna be the best.” Multitasking is coning to the iPhone and it will be done in a way that doesn’t hinder performance or battery life. These are the two biggest issues that other mobile platforms that already support background processes face, so it makes sense that Apple wants to make sure these problems are addressed in its multitasking solution.

#iBooks
iBook is an iPad App. It also coming for iPhone. With iPhone 4.0 OS, it’s coming to the iPhone and iPod touch too. This is a clear sign that Apple is in the eBook space to play. They arguably have the largest install base of any eReading device on the market if you count iPhones, iPod touches and iPad devices.

#iAd
iAds is one new feature in iPhone OS, its built inside the OS. You will find in in Maps and in all Apps. But it will be limited to 10 Add per day per user.
Essentially, Apple wants to bring the classic advertising model from television to applications. Because iAd is built into iPhone 4.0 OS, interactive video content can be included in an ad without ever taking the user out of the application.
Users can return to an app anytime they want and Apple thinks that users will be more interested in clicking on interactive ads if no penalty is involved for doing so. It’s true, if clicking on an ad won’t take me out of my application and disrupt what I’m doing, I’m going to be more likely t do it.
They’ll also split ad revenue with developers 60/40 (developers get 60%). In a demonstration, Jobs showed off how a game could be built into an ad.

#Game Center

Its kind of they are challenging XBox Live network and Sony’s PlayStation Network. Despite Nintendo’s claims to the contrary, the iPhone platform is becoming a mobile powerhouse for gaming. Apple wants to make it even better by adding a social gaming network. Think XBox Live but for your iPhone or iPad.

#App folders
Folders will be added to iPhone 4.0 OS and they look very similar to Stacks from Mac OS X 10.5 and 10.6. You can drag and drop apps on one another to create application folders. This will take the number of greatest apps that you can visually see on your phone from 180 to 2160!

#Enterprise
Enterprise features, including remote device management and wireless app distribution. The iPhone never really went after the enterprise phone market, instead, the enterprise came to Apple, by way of executives who wanted to the new hotness and IT guys and gals who had to suffer and find a way to fit the devices into their ecosystems.
Three years later, Apple is ready to really embrace the enterprise in a big way. The first step will be by building better email encryption. They’ll make the APIs available to developers and allow data to be encrypted inside their applications too.
Additionally, Apple is stepping up its mobile device management and deployment management tools. iPhone 4.0 OS also adds wireless app distribution for internal apps (a la BlackBerry’s BES) and support for SSL VPN.

#Enhanced Mail!
You can have a merged inbox view, switch between in boxes quickly, and sync to more than one Exchange account. There’s also threaded messaging (at last!) and in-app attachment viewing.

#Bluetooth keyboard support (again, on the iPad).

#Spell check (like on the iPad).

#User-defined wallpaper (a jailbreak favorite).

Courtesy: Thanks to Engadget for image and live news.