Apple is pushing its Maps in iOS 6 big time so as to make them an apt replacement for Google Maps, at least as far as the iOS users are concerned. Whereas Apple’s Maps already came off as fairly decent in terms of looks and functionality, the company is trying to add yet more features to it.
For instance, it is now being reported that Apple has plans of boasting Yelp’s user base, a company which has been Apple’s partner for some time. This will be done by adding a Yelp check-in functionality to iOS 6 Maps App.
In such a model, an iOS user will not have to download the Yelp app separately. Rather, he will be able to use Yelp’s check-in functionality right within the Maps, without leaving the Maps app.
Naturally, this is a huge shot for Yelp. As soon as its check-in feature arrives in iOS Maps, it will be able to access millions of very active iOS users, a user base it can cash upon and build on. In fact, with such a massive audience, Yelp may finally be able to stand up to the mobile location giants such as Foursquare and Facebook.
Yelp, however, is not content merely by partnering with Apple. Rather, the company has also recently inked a deal with Microsoft to power Bing’s Local search. The company is definite on the right path and if it continues such progress, we may see yet another tech giant appearing in the mobile space.