Mercedes-Benz is using the iPad to hawk cars. Unlike Hyundai, who gave iPads to customers, Benz is equipping their sales force.
Autoblog notes that the iPad will serve several functions on the sales floor. First as a tool for landing deals, as salespeople will use them to grab the latest marketing initiatives on certain models and run credit checks quickly.
Also, iPads will be used when turning in leased vehicles. The devices will run a proprietary point-of-sale dealer system called MB Advantage. The system is out in a limited release now, and feedback from participating dealers will be used for fine-tuning prior to a larger release.