The Election Day is on Tuesday, November 6, 2012. Both the US President Barack Obama and his Republican challenger Mitt Romney are busy taking their campaigns using information-laced technology. In fact, to share their words and approach to public, both Obama and Romney have launched their individual new iOS apps. Normally voting methods are done through ballot paper. But a recent survey has unveiled a very interesting trend. According to the survey result, 60% smartphone and tablet owners are interested to cast their vote for the next president selection through a mobile app or text message.
Harris Interactive, on behalf of Internet radio provider Stitcher, conducted an online survey from August 27-29 within United States. The survey was based on 2,129 U.S. adults (all were 18 or 18+). Of that number, 1,024 were smartphone or tablet owners. According to the survey :
- 60% smartphone and tablet owners are interested to cast their presidential vote via mobile app or text message.
- 41% of smartphone and tablet owners are receiving more information about the 2012 election via mobile apps, browsing, blogs and social media.
- 35% of Americans aged 55 years+ are receiving more information via mobile apps, browsing, blogs and social media.
- 42% percent of adults who have attended some college are receiving more information via mobile apps, browsing, blogs and social media.
- 40% of college graduates are receiving more information via mobile apps, browsing, blogs and social media.
- 38% of smartphone or tablet-owning Democrats receive the majority of their political news via these mobile devices.
- 25% of smartphone or tablet-owning Republicans receive the majority of their political news via these mobile devices.
- 37% percent of smartphone and tablet owners regularly use their mobile device to get the current news of election and politics.
Source : Businesswire
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