Apple aired its first iPad advertisement during the 2010 Academy Awards Sunday night in an effort to show the multiple capabilities of the device. iPad is coming on April 3 and can be pre-ordered on March 12. Steve Jobs was at the ceremony. He showed up to watch Pixar’s “Up” win best-animated — and to air the first iPad ad.
The music in the new iPad ad is The Blue Van’s “There Goes My Love.” Apple used Goldspot’s “Clap Clap” in the iPad video.
The ad shows the ease with which iPad users can write e-mails on the device’s large touch enabled keyboard, and also shows users downloading movies and music, uploading and viewing photos, searching the web and reading news.
The New York Times, as well as Apple’s new ebook platform, the iBook Store, are both featured prominently.
Apple’s Web site calls the iPad “a magical and revolutionary product at an unbelievable price.” Wall Street analysts predict Apple will sell anywhere between 4 million and 5 million units this year.
On April 3, Apple will launch a Wi-Fi-only edition of the iPad that comes in 16GB, 32GB and 64GB models. The more expensive 3G/Wi-Fi model, which starts at $629, won’t be released until late April.
The iPad will launch with two data plans from AT&T (NYSE:T): one will have a month data cap of 250GB a month for $14.99, the other with unlimited data for $29.99. Both will include free use of AT&T hotspots.