In the recent past, nearly all social media giants have tried their hands at digital music. From Twitter to Facebook, we’ve seen them all trying to get a pie of the digital music industry by launching their own services. Now, Google seems to be following in these footsteps with the announcement of All Access.
All Access is essentially a subscription-based music-streaming service that will be made available to both Android and Chrome OS users. All Access allows users not only to upload and manage their own music but also access millions of tracks from Google’s online music library.
With this service, Google will be pitted against a whole range of competitors. These include well-established services such as iTunes Store as well as more recent entrants such as Twitter Music. However, Google has the advantage in the form of a massive user base of Android devices.
Google can leverage this audience and push All Access to these users. By offering unique and better features and enticing even a portion of Android users, Google can easily emerge as a major player in the digital music industry.
At the I/O event, Google revealed that users can search through the content library of All Access by punching in the name of the song, artist or the album. Alternatively, users can browse through the collection with the help of 22 different genres under which these tracks are categorized.
Explaining why this new music streaming service is unique, Engineering Director of Android, Chris Yerga revealed, “This is radio without rules. This is as lean-back as you want or as interactive as you want.”
Courtesy: Business Trends