Social networks have come to be a critically important part of our online lives. A Pew study now suggests that Facebook is the overwhelmingly popular social network among online adults in the U.S., with 71% of them using the service.
In its study, Pew surveyed a total of 1801 American aged 18 or older who were also internet users. The findings of the survey shed light on some interesting trends among the adult populace’s internet usage. For instance, Facebook seems like the most popular social network among this segement.
That is not exactly a surprise, given the fact that Facebook has radically increased its influence in the adult populace recently. At the same time, the social network has taken a hit in the younger populace, with teenagers increasingly enticed to alternatives such as Snapchat, WhatsApp etc.
However, among the online adults, Facebook is still wildly popular. Among the 71% online adults who use the site, 63% use it at least once every day and another 40% do so multiple times each day. This shows that the engagement levels of Facebook are fairly high.
In contrast, a mere 22% online adults use LinkedIn, while 18% are Twitter users and only 17% use Instagram. Pinterest, although used by 21% of the adult users from U.S., is significantly popular among the females who continue to constitute the majority of its users.
Although Instagram enjoys a smaller user share in the adult populace, 57% of its users use the service at least once a day, which reveals very high engagement levels. Similarly, 46% of Twitter users visit the site every day, while another 29% use the micro-blogging service multiple times each day. Here is the report of Pew Research Center, titled ‘Social Media Update 2013.’