Facebook has long given its members the ability to endorse pages by clicking on “Like” buttons. But a large of these Likes are unnecessary and redundant. There are many people who don’t show their real interest in that particular subject/topic/content, but still press Like button. Facebook has now come out with a rage and wants to remove those non-genuine “Likes”.
Facebook has ramped up efforts to get rid of suspicious “Likes” from uninterested people. On last Friday, the Facebook security team said in a blog post, “We have recently increased our automated efforts to remove Likes on pages that may have been gained by means that violate our Facebook terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users or purchased bulk Likes. A Like that doesn’t come from someone truly interested in connecting with a page benefits no one. This improvement will allow pages to produce ever more relevant and interesting content, and brands will see an increase in the true engagement around their content.”
According to Facebook’s calculation, removing these “suspicious Likes” from pages, would trim less than one percent of the “fan count” on any given page.
Source : NDTV