Music video service Vevo is YouTube’s one of the top content suppliers. Lately, the company has decided that it will not be allowing users to watch its videos through YouTube’s mobile apps if they’re not connected to the Internet.
Vevo generates more than 3 billion views monthly via its 15,000 YouTube channels, with music videos for popular artists including Miley Cyrus, Lil Wayne, One Direction, Drake and Rihanna. However, Vevo will bring a new feature for YouTube mobile apps which is slated to go live in November. The new feature will let users download videos and then play them back offline for up to 48 hours. But all on a sudden Vevo has announced that it will not “allow viewing of our music videos or other programming in offline mode.”
However, when Vevo was asked why the company suddenly took such decision, the company declined to explain its reasons for opting out. It is being assumed that the sudden block is related to piracy and copyrighted content.