Last night (23 May, 2012) Yahoo has stepped into the web browser business with its new product – Axis. The new software, dubbed Yahoo Axis, is marketed as a “search browser.” With the release of Axis, a new search app and add-on for both iOS and desktop browsers, Yahoo aims to make browsing the Web a more visual and convenient experience. Yahoo wants to make the search experience faster and smarter with Axis. And, the initial reactions show that Yahoo has done a great job.
Ethan Batraski, who runs product for Yahoo’s Search Innovation Group said that the design goal is to eliminate the middle step in the usual Web search process: enter a query, see the results, go to a page etc. With Axis, one is supposed to be able to go directly from query to page, skipping the step of surfing various links.
Initial response for Axis is good. Blogger Kara Swisher said that the product might lead her to using Yahoo search again. Others were similarly impressed with the browser.
However, the Axis launch was not without glitches. Blogger Nik Cubrilovic reported that Yahoo accidentally included their private certificate file inside the Axis Chrome extension.