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Apple Follows A Secret Strategy To Encourage Users To Touch Apple Products

Apple has always received the top marks for satisfying the aesthetic wants of its users. From iPod to iPad and iPhone, the company lays special emphasis on the appearance as well as the experience of using the device so that the aesthetic sense of a user is quenched. Now, it has been revealed that this is not limited merely to Apple products.


In fact, Apple follows a specific strategy at Apple Stores. This strategy has now been pronounced in an article at Forbes. The strategy works like this: the employees on an Apple Store position the display of the showcased devices so that they are not at an ideal viewing angle for the users.

Naturally, this prompts a visitor to touch the device and try to fit it to his viewing angle. And voila! Apple succeeds. All Apple requires it the visitor to touch the device and to feel how extra-ordinary it is. That is precisely why the devices on display are there with loads of apps and internet connectivity so that if a user wishes to check out the display or the power of the device, he can do so right away.

Imagine walking into an Apple Store and touching the new Retina display MacBook Pro. You will probably be hooked to it instantly. According to the article on Forbes:

“But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! It’s also why all computers and iPads in the Apple Store are loaded with apps and software and connected to the Internet. Apple wants you to see the display for yourself and to experiment with apps and web sites to experience the power and performance of the devices. Customers in an Apple Retail Store can spend all the time they want playing with the devices and using the Internet—nobody will pressure them to leave.”

Source: Forbes

Courtesy: Cult of Mac

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