Best Buy Getting Windows Stores In 600 Locations

Microsoft has announced a store-within-a-store deal with Best Buy. Under this deal, Microsoft will take over the entire PC section of 600 Best Buy stores, and build Windows Stores.


Microsoft Store

Microsoft will take over and renovate 500 Best Buy stores in USA and 100 Best Buy stores in Canada. And, instead of setting up boutique sections in the renovated space, Microsoft will set up its own stores inside.

An official blog post broke the news couple of days ago citing Microsoft Chief Marketing Officer Chris Capossela.

The stores will be ranging from 1,500 SQFT to 2,200 SQFT. They will be the “premier destination for customers to see, try, compare and purchase a range of products and accessories, including Windows Phones, Microsoft Office, Xbox and more,” wrote Microsoft employee Brandon LeBlanc.

The stores will feature “innovative tables” with the newest devices, accessories and software. There will be “ecosystem sections” showcasing various ways the devices can be combined to work together.

Microsoft will use knowledge gathered from its 64 retail stores in this new venture. But, some analysts believe that Best Buy will get the most out the deal. Because its stores will get free renovation, and it will still retain the rights to pricing.

Thanks to: eWeek, ComputerWorld

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Manoj

Manoj Pravakar Saha is an Editor of TheTechJournal. He was one the founding members of TheTechJournal. He was working for the telecom gear-maker Ericsson before joining TheTechJournal team. Manoj searches for meaning in this chaotic world. Find him on Google+.

This Post Has One Comment

  1. Tsais

    Copy Apple some more, M$, its not really going to help, it’ll just be a grave for another billion dollars or so.

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