Microsoft has announced a store-within-a-store deal with Best Buy. Under this deal, Microsoft will take over the entire PC section of 600 Best Buy stores, and build Windows Stores.
Microsoft will take over and renovate 500 Best Buy stores in USA and 100 Best Buy stores in Canada. And, instead of setting up boutique sections in the renovated space, Microsoft will set up its own stores inside.
An official blog post broke the news couple of days ago citing Microsoft Chief Marketing Officer Chris Capossela.
The stores will be ranging from 1,500 SQFT to 2,200 SQFT. They will be the “premier destination for customers to see, try, compare and purchase a range of products and accessories, including Windows Phones, Microsoft Office, Xbox and more,” wrote Microsoft employee Brandon LeBlanc.
The stores will feature “innovative tables” with the newest devices, accessories and software. There will be “ecosystem sections” showcasing various ways the devices can be combined to work together.
Microsoft will use knowledge gathered from its 64 retail stores in this new venture. But, some analysts believe that Best Buy will get the most out the deal. Because its stores will get free renovation, and it will still retain the rights to pricing.