Google and Yahoo have a long history of cooperation. For a long time, Yahoo has used Google’s search technology but eventually decided to ditch it in 2004. In 2008, the two companies were on the verge of yet another partnership but due to certain reasons, those prospects were shelved. However, Google is still interested in a search deal with Yahoo – Google’s executive chairman, Eric Schmidt, revealed so in a recent event.
Back in 2008 when the two companies were in talks for a search deal, Google backed off due to antitrust concerns. The deal, if it had happened, would have allowed Google to put its ads next to ‘Yahoo search results’. The resulting revenue would then have been shared by the two companies.
As soon as Google backed up a little, Microsoft was quick to fill in the space and bagged a quick deal with Yahoo. However, this doesn’t mean that Google’s interest in Yahoo has ended. Apparently, the company still sees some significance in a potential deal with Yahoo.
At a recent Google Nexus tablet launch event in Tokyo, Schmidt had been reported to have said that his company is interested in working with Yahoo U.S. In fact, it was further said that Schmidt clearly stated that Google was interested in replacing Bing as Yahoo’s search engine.
The veracity of these alleged statements could not be confirmed since there is no video recording and Google hasn’t confirmed or denied the statement yet. Nonetheless, it would make sense for Google, and given the fact that Yahoo is currently headed by Marissa Mayer, an ex-Google employee, such a deal may not be a very far-fetched notion.
Source: Forbes
Thanks to: CNET
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