Just weeks away from the launch of Windows 8, Microsoft is wrapping up its efforts to build an adequate ecosystem around it. The company has already launched Windows 8 apps store, and has now announced a partnership with Barnes & Noble to bring millions of ebooks to Windows 8 users.
The joint venture between Microsoft and Barnes & Noble has been named ‘Nook media’, in which Microsoft has invested nearly $300 million, making it a major stakeholder in the venture. Microsoft plans to use this platform to launch a number of book-reading tools and apps for Windows 8 users.
According to the president at Microsoft, Andy Lees, “Nook Media is a leader in developing the next generation of digital reading and we look forward to the company bringing one of the world’s largest digital libraries to Windows 8 devices via their upcoming Windows 8 app. We are also excited by Nook Media’s product roadmap and expansion into markets around the world.”
The relationship between the companies will be mutually beneficial for the companies and their customers. For instance, Nook media would soon release a Nook app for Windows 8 users, thereby providing its services to a very wide audience. Microsoft, in turn, will benefit by bringing an e-catalogue containing a very large content repository and e-book library to its users.
Commenting on this newly forged partnership, the CEO of Barnes & Noble said, “As demand for digital content continues to increase, we are focused on bringing ground-breaking reading and learning content and technologies to more people in more formats than ever before, including the imminent launch of our exceptional Nook reading application for Windows 8.”
Thanks to: XBit Labs