Microsoft has been revamping itself almost entirely ever since it first introduced the tile interface, it is now calling Windows 8 UI. From Windows Phone 8 to Hotmail.com’s new look, the tiled interface is spilling into all Microsoft products. And now, the company has redesigned its logo along the lines.
This is Microsoft’s first radical logo redesign in the last 25 years. After 1987, the Microsoft logos were variants of the same basic design. The new is very significant in that it depicts that Microsoft is seriously gearing up for the next big step with its Windows 8.
The new logo is essentially cleaner, bolder and easy-going on the eyes. Conventionally, Microsoft’s logo has comprised only of text but the new logo simply comprises of four colored squares, or tiles. According to Microsoft’s general manager of brand strategy, Jeff Hansen, this logo is to “”signal the heritage but also signal the future — a newness and freshness.”
The font in which Microsoft appears has also been changed. The new font that is being used is Segoe, a font which has been frequently used in Windows 8. Hansen further wrote in a blog post, “The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.”
So far, the response of the users as well as tech analysts has been fairly good. While a few have called the new logo a tad bit boring, others have praised it for its clean and bold approach, consistent with the Windows 8 looks. Watch the video below and tell us what do you think of this redesign.
Source: Technet blog