PayPal is somewhat a leader in the arena of e-commerce payment solutions. The company is now exploring the possibility of using face verification for mobile-payment transactions.
Face verification has been around for quite a while. However, so far, no serious efforts had been made to incorporate the identity-verification solution in mobile payments. PayPal has now taken the initiative, making the feature a part of its popular app.
A new tab called ‘Local’ has been added to the app. The tab lets the user discover the nearby restaurants and hotels which accept mobile PayPal payments. When a given user provides his name and photo and checks in to a venue online, the identity details are automatically displayed on the PayPal app.
The app can then be used to pay for shopping. According to PayPal, “We’re pleased to help local businesses of all sizes offer a new more personal experience, while never having to turn away customers who don’t have enough cash on them to pay.”
The best use of this feature is that it can be used for an apt measure to foil any attempts at identity theft. In case of online payments, this is particularly important, given the financial nature of the process. A number of businesses have already started using the new feature for their mobile payments and PayPal hopes that they’ll be adopted more widely over time.