YouTube has some fascinating figures to share with us. Google just announced that in 2011, there were more than 1,000,000,000,000 (one trillion) playbacks on YouTube. This actually means that every person on this Planet gets a slice of 140 videos. And we have another bit of news. Apart from professionally shot music videos by major label companies, the most popular video out there in YouTube territory was Rebecca Black’s Friday.
YouTube trends manager Kevin Alloca explained how this came to be. To compile these lists, he said, the team looked at global view counts of popular video uploaded throughout this year, and, in some instances, they had to choose between multiple versions of the same video. YouTube probably managed to pull such a number, because in October it operated some interesting changes. Like for example, Google offered the opportunity to link YouTube and Google+ accounts for a better way of browsing videos. Even so, the major paradigm switch came in December, when YouTube’s gird was replaced with a social stream.
YouTube certainly has seen some impressive traffic record this year, since reports claimed that it gets as much as 3 billion views per day, and video uploads have doubled since last year. Also this year, Google pursued deals in order to get approval for sports broadcasting and rentals of Disney movies.