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It seems like Amazon is finally preparing to up the competition against Apple’s iPad line of tablets. While Amazon earlier didn’t say that Kindle Fire was a competitor to iPad, the tone of the company has changed recently. And now, rumors are on the go that Amazon may decide to release a 9-inch Kindle Fire by the end of second quarter of 2012. This has been claimed by Pacific Crest analyst Chad Bartley.

This is by no means the first time such claims have been made about new Kindle Fire models. Some time ago, a main publication claimed that Amazon will start the production of 8.9-inch Kindle Fire in 2012. This claim was overruled by yet others who stated that rather, Amazon was planning to release a 10-inch model. And now, with this latest claim, we also have a claim about a 9-inch Kindle Fire model.

So will Amazon really release a new model of Kindle Fire, sized rather large? Apparently, this seems very probable because Amazon has been increasingly projecting Kindle Fire as a tablet that could be pitted against iPad. And to really put up a competition to Apple’s iPad, Amazon will have to release a Kindle Fire that is close in size to Apple’s tablet.

Kindle Fire witnesses strong sales in the last quarter of 2012 with an overall sales of 6 million units. However, this seems quite tiny compared to Apple’s 15.43 million iPad tablets sold in the last quarter alone. Analysts are saying that Amazon may be able to garner a greater share of the market in 2012 by selling an estimated 14.9 million units, if it does release a 9-inch Kindle Fire. But that is based on pure speculation for now as Kindle Fire sales slow down with the start of 2012.

Image courtesy cote.

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