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Access to clean water is appallingly scarce in certain regions of the world. And such scarcity of clean water leads to a host of disease and other health and nourishment problems in these region. Unilever Foundation has now launched a not-for-profit program the aim of which is to provide clean drinking water to such communities who don’t have access to it.


The program has been launched in the form of a Facebook Timeline application and to push it forth, Population Services International has joined hands with Unilever Foundation.

The app and the program itself, is being called ‘Waterworks.’ According to the company, currently a whopping 800 million people around the world don’t have an access to clean drinking water. As a result of this, such deprived communities are prone to many diseases. Specifically, the weaker members of such communities often fall victims to diseases such as diarrhoea and dysentery. Children, in particular, die in huge numbers due to such water-related diseases.

The Waterworks app essentially helps to highlight this issue and educate Facebook users about it. Users can sign-up for the app and they then work with a PSI-trained ‘Waterworker’ who helps the user choose the amount of his daily donation. The minimum amount of donation could be $0.13.

Waterworkers, essentially, are members of the affected communities who are trained to educate their fellow members about issues related to clean drinking water. Moreover, with the donations gathered, PSI then disburses water purifiers in the families.

Organizations such as PSI have been working for a long time to resolve the issue of the availability of clean drinking water around the world. And it is great to note that they are now making use of the social media to push for this cause.

Source: Waterworks

Courtesy: TNW

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  On June 23, 2012(1 year, 10 months ago.)

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